Social Media

I work in the media business.

Social Media is becoming increasingly important to 'traditional media'.  It's important to have a coherent social media strategy.

Twitter is great for broadcasting.  Tweet it and it goes out to everything, including Facebook.

Facebook is where you can group and compartmentalize, layer and develope platforms, like games.

Instagram is good for photography, and capturing moments.  I try to add pictures as often as I can.  All pictures taken by me!   I post some Insta-pics on my Facebook, for my Facebook friends and can allow them to be seen by all or only certain groups.  If I want to share a picture with everyone I post it from Instagram to Twitter, and Twitter posts it to Facebook as "public".

Fan Pages are for your true fans.  These are the people you want to engage most with.  They want to hear about you and your projects.  Your "fans" are the ones who want the free gifts, and will be waiting in line to buy your book or see your movie.  This is where you want to show love and give them certain insights you don't give others.

It's about curating content for your given audience.

You want a little redundancy in your social networks.  But you you don't want uniformity, at least that is my opinion.  If you give everything, say on Facebook, then your friend/fan/follower may not be inclined to follow you elsewhere, like to your Fan Page or Instagram, and it will not expand your social network.  Give some content from other platforms, but not all.

Not everyone wants to read or see everything.  You want the people that want more of your content to get more, and those that only want some to get only what they want.  Ideally you want people to want more content and access.

It's all about the content.